Google has released a new algorithm to provide a more useful, relevant and accurate local search results that are tied more closely to traditional web search ranking signals. The changes will be visible within the Google Maps search results and Google Web search results.
Have you started a blog? Well, what do you do next? Implements the authorship. Before you even enter the code for Google Analytics or Webmaster Tools. Before you even write a post or a page.
Follow all the steps to confirm the authorship because it allows you to assign a name, a last name and a face to content. Crossing them with your presence on Google Plus
If you implement the authorship put the cards in clear with Google. And this is a good thing.
Because there is a strong sense around all’authorship. The web revolves around people, individuals of flesh and blood who write quality content putting his face.
Then Google will surprise you. It tells you that you are not worthy / to have authorship.
Mountain View, in fact, has eliminated 15% of the authorship rich snippet present in the SERP. But do not worry: it eliminates spam results and emphasizes the most influential authors.
All In One SEO Pack – http://wordpress.org/plugins/all-in-one-seo-pack/
It is a brilliant plugin. It allows you to set the meta tags for each post, pages, and your site. If you would not like to index one of your pages, because it is private, you can set it up in 5 sec. It also have an input for your google webmaster, analytics and authorship information.
XML Sitemaps – http://wordpress.org/plugins/xml-sitemaps/
It is a great tool, because it generates sitemaps for your site and submits in to Google. Your site and pages get indexed faster.
Link Juice Keeper – http://wordpress.org/plugins/link-juice-keeper/
It is probably the most effective plugin, which is hard to replicate by simple coding. It collect the backlinks, which are going to pages of your site, which do not exist anymore and redirect them to your home page. With that you do not lose the link juice of your site, even after deleting pages, post on your site.
“Penguin 2.0 UPDATE … it will be much more thorough and Penguin 1.0 andara more in depth and will have an impact larger than the original Penguin 1.0” Matt Cutts, he works for the group “Search Quality” by Google, which specializes in the optimization for search engines (SEO).
It ‘s very popular in the community because SEO does comply with the Guidelines for Webmaster and takes measures against spam and also advises users on how to get better visibility on Google. And ‘he who impose terrible “Criminalization of Google” to selected websites.
Update Pinguin 2.0 fights spam and low quality backlinks.
The new version penguin you plan to use more sophisticated techniques to detect link spam in your backlink profile, so even if your site looks quite OK for Google at this time, it is better to run another full control before Penguin 2.0 comes .
So the first thing to do now is to analyze the backlinks of your site, identify any potential spam links and get rid of them before the upgrade.
The basic rule is to avoid that the backlinks:
– They come from sites built exclusively for the purpose of SEO (exact match domain sites, type assistenzacondizionatoriroma pointing seo keywords for assistance conditioners roma)
– Use anchor text optimized too.
– Comes from adult sites or other websites bad neighborhood
– It comes from sites that are irrelevant to their domain of activity
REMOVE THE LINKS NO LONGER EXISTING
The search engines are not very quick to update their database of backlinks, which is why some backlinks that no longer exist in reality they are still in their indexes. So when you check the backlinks of your site according to Google, for example, you have some backlinks nonexistent. These links can not affect your site in Penguin update, but simply wasting our time on useless verification and analysis.
REMOVE THE LINKS TO WEBSITES YOUNG ( 7,000,000)
Remove / clean the pages where abiamo many backlink on the page (> 20)
Sort links by the IP domain, and removed sites with the same C class (the first 3 numbers of the IP address)
ELIMINATE DUPLICATE KEYWORD STUFFING AND CONTENT
Delete the keyword stuffing, do not create articles with more than 2 times the keyword ripetutta, then max 2 times.
Delete duplicate content: accetatevi that you do not have sites with identical content more than 60%