“Penguin 2.0 UPDATE … it will be much more thorough and Penguin 1.0 andara more in depth and will have an impact larger than the original Penguin 1.0” Matt Cutts, he works for the group “Search Quality” by Google, which specializes in the optimization for search engines (SEO).
It ‘s very popular in the community because SEO does comply with the Guidelines for Webmaster and takes measures against spam and also encourages users to use a domain authority checker. And ‘he who impose terrible “Criminalization of Google” to selected websites.
Update Pinguin 2.0 fights spam and low quality backlinks, essentially allowing in only high quality links to retain a high SEO score.
The new version penguin you plan to use more sophisticated techniques to detect link spam in your backlink profile, so even if your site looks quite OK for Google at this time, it is better to run another full control before Penguin 2.0 comes .
So the first thing to do now is to analyze the backlinks of your site, identify any potential spam links and get rid of them before the upgrade.
The basic rule is to avoid that the backlinks:
– They come from sites built exclusively for the purpose of SEO (exact match domain sites, type assistenzacondizionatoriroma pointing seo keywords for assistance conditioners roma)
– Use anchor text optimized too.
– Comes from adult sites or other websites bad neighborhood
– It comes from sites that are irrelevant to their domain of activity
REMOVE THE LINKS NO LONGER EXISTING
The search engines are not very quick to update their database of backlinks, which is why some backlinks that no longer exist in reality they are still in their indexes. So when you check the backlinks of your site according to Google, for example, you have some backlinks nonexistent. These links can not affect your site in Penguin update, but simply wasting our time on useless verification and analysis.
REMOVE THE LINKS TO WEBSITES YOUNG ( 7,000,000)
Remove / clean the pages where abiamo many backlink on the page (> 20)
Sort links by the IP domain, and removed sites with the same C class (the first 3 numbers of the IP address)
ELIMINATE DUPLICATE KEYWORD STUFFING AND CONTENT
Delete the keyword stuffing, do not create articles with more than 2 times the keyword ripetutta, then max 2 times.
Delete duplicate content: accetatevi that you do not have sites with identical content more than 60%